Sue Sherean Malekzadeh

Read fun facts about Sherean

Sherean's Linked In Profile

President, New Thought Marketing

Sherean Malekzadeh has over 20 years of experience working in advertising, sales and marketing.

She is an award-winning writer and producer who has worked in broadcast television, radio, national cable, and the Internet before beginning her own advertising and marketing consulting agency, New Thought Marketing. She teaches her clients "Focus Fanaticism," a process to grow their businesses by narrowing their activities.

Experience

• Founder, New Thought Marketing, Inc., Atlanta, GA
• Chief Marketing Officer and Co-Founder, Fast Forward Interactive, Atlanta, GA
• VP Sales & Marketing, SuperGroups, Inc., Albuquerque, NM
• Sponsorship Sales Manager, Western Division, Cox Interactive Media, Atlanta, GA
• Creative Marketing Manager, Turner Sports (World Championship Wrestling), Atlanta, GA
• Director of Marketing, WLFL-TV and WRDC-TV, Raleigh, NC
• Director of Marketing and Promotion, WDRB-TV, Louisville, KY
• Account Executive, Alpha Advertising, Louisville, KY
• Copywriter, Potash Advertising, Louisville, KY

 Awards/Accolades/Education

• Regional Emmy nominee (video, short subject)
• Six local Addy awards (logo design, special project, sales tape, t.v. promos, print ad)
• Regional Addy award (sales tape)
• Promax International Gold Medallion award finalist (twice)
• PRSA Landmark of Excellence award (Public Relations Society of America)
• YMCA Project Safe Place National Volunteer of the Year
• Judge, Louisville Film Festival
• Judge, Miss Southern Indiana
• Celebrity Judge, Sebastian Products "Hair Ball" Aids Benefit
• Speaker, National FOX Promotion Executives Conference
• Speaker, Indiana University Multi-Visions Conference
• Speaking Engagements: NAWBO, Chamber of Commerce CEO Roundtable Groups, Kiwanis Clubs,
• Local Marketing Associations
• B.A., Telecommunications, Indiana University

 Career Highlights

• Launched and promoted the 10:00 news at WDRB-TV, which went on to become the #1 ranked prime-time newscast in the country.
• Created and produced the Kids Club at WDRB-TV, which became the 3rd largest in the country.
• Developed and promoted SuperFamily.com - selected by PC Magazine as one of the top 100 websites.
• Created a sales and marketing program for Temporary Accommodations that yielded over 300% sales growth in one year.
• Have written and produced over 400 local television commercials.

 Sample Client Engagements

• Temporary Accommodations
  Wrote their sales and marketing plans; developed all collateral materials, including a PowerPoint presentation; and hired and trained their sales people. They've experienced over 300% revenue growth since retaining New Thought Marketing. Led all their marketing efforts, including development of a new logo, re-vamping their web site, e-mail marketing, planning, placing and creating magazine ads, and overseeing trade show presence.
• Highland Urgent Care and Family Medicine
  Created all start-up materials including logo development, direct mail campaign, outside signage, and local advertising.
• Donny Brook Homes
  Set up their marketing department. Developed budgets (and templates for future years) and complete identity packages for their corporate HQ as well as for individual neighborhoods. Handled all external marketing and advertising such as web site development, signage, sales kits, print ads, billboards, public relations, and grand openings.
• The North of England Inward Investment Agency
  Developed marketing plans and budgets for general branding as well as vertical markets. Created all collateral materials including industry-specific brochures, folders, and fold-out maps. Designed, wrote and programmed their website, interactive maps and a digital brochure. Developed a robust public relations program across multiple industries and general business press. Created tradeshow booths and banner stands for presentation purposes. Designed and managed annual creative holiday mailing and gift program.  Worked with a team of decision makers in three different countries (U.S., U.K., and Canada)
• Atlanta Women's Specialists
  Created new identity and logo for practice. Designed, wrote and programmed new website that included interactive areas for patients.  Advised on experiential marketing to improve the patient experience. Created and managed social media efforts such as their Facebook Fan Page. Managed SEO campaign and PPC campaign.
• Electro-Medical Equipment
  Created corporate logo and identity; also created identity for a new product line.  Developed positioning statement, elevator pitch and key messages. Created corporate brochures and co-branded dealer brochures.

Nonprofit Service

• Louisville Visual Arts Association
  Taught creative writing to middle-school aged children
• YMCA Project Safe - national program for teenage runaways
  Was named national volunteer of the year (1993)
  Created national collateral materials to start new chapters
  Instrumental in getting them designated as one of President Bush's "National Points of Light"
• Big Brothers/Big Sisters of Kentuckiana
  Marketing committee member, wrote their brochure and fundraising letter and was a "Big Sister"
• Junior Achievement/Project Business
  Taught business to at-risk youth
• Summit Academy
  Served on the Board of Directors for start-up school for children with learning disabilities
• Ad Club of Louisville
  Chairperson, Public Service Committee - re-branded a children's sexual abuse agency
• Students Organized for Somalia (The S.O.S. Project)
  Founded this relief effort to assist famine-stricken children in Somalia.  Co-wrote and produced a song. Recruited children from the community to sing it, musicians to record it, and a studio to donate their time. Secured a major bank to underwrite the project
  Produced and directed a music video to promote it.  Raised enough money for 40,000 meals (donated through the Red Cross).  Project was featured on CNN International, CBS Evening News, MTV, and the front page of many U.S. newspapers.  Project received Addy awards, a PRSA award, and a regional Emmy nomination.