Terri Jacobsen

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Terri's Linked In Profile

VP of Advertising, New Thought Marketing

Nineteen years in the business of marketing, sales and media have prepared Terri for almost anything. With years of hands-on experience in online, radio, print, TV and film, Terri has handled a broad spectrum of performance driven management responsibilities.

With a deep media buying background directing digital and traditional media strategy, analysis, planning and buying, Terri brings extensive media relationships, sponsorship packaging, creative development, promotion development, search engine knowledge and analytical expertise to New Thought Marketing. She is a true "Jill-of-All-Trades" who believes in getting the job done right the first time for her clients.

Experience

• VP of Advertising, New Thought Marketing, Atlanta, GA
• Founder, emediagroup, Inc., Atlanta, GA
• Director of Marketing, Cox Interactive Media, Atlanta GA
• Media Planner/ Promotion Manager, AdMedia, Inc., Raleigh, NC
• Director of Promotion, WLFL-TV and WRDC-TV, Raleigh, NC
• Promotion Manager, WDRB-TV/WFTV-TV, Louisville, KY
• Promotion Manager, WVEZ-FM, WAKY-AM, Louisville, KY
• Deejay, WVEZ-FM, Louisville, KY
• Editor, WHAS-TV, Louisville, KY
• Promotion Manager/Morning News Anchor, W-FM, Greensboro, NC
• Promotion Manager/Copywriter, WVEZ-FM, Knoxville, TN
• Production Coordinator, Lyric Films (major motion picture - Modern Love)
• Floor Manager, PBA, Chapel-Hill, NC
• Camera Operator, WRAL-TV, Raleigh, NC
• Olympic Festival live reporter, WCHL-AM, Chapel Hill, NC

Awards/Accolades/ Education

• Four local Addy awards (Promos, print, jingle development, interactive online promotion)
• Promax International Gold Medallion award: Fox Kids Club Jingle
• MUST Ministries, Service award for achievement with raising donations in the "Doorway to Hope"
• Bachelor's Degree, RTVMP/Communications, University of North Carolina at Chapel Hill

Career Highlights

• Promoted and marketed AccessAtlanta.com which became the #1 local website in the United States.
• Created and managed "Clickhaus," a full-service, internal advertising agency for Cox
• Interactive Media. This internal agency managed the creative development and advertising for over 32 city sites nationally and saved Cox over $150k annually in agency fees.
• Pioneered local online advertising with sites like Yahoo, Weather.com & Google. Helped shape the local targeting in place today.
• Launched new TV station in Louisville, KY. Developed complete identity package, promotional push, advertising materials, sales tape and promotional log system for entirely new signal. WFTY was launched as a minimal Paramount affiliate.
• Worked as Production Coordinator with Robby Benson and Michael Murphy on the major motion picture "Modern Love."
• Wrote and produced "Street Talk," a local teen program created to get teens talking about social issues in Durham, NC.

Sample Client Engagements

• Visiting Nurses Association of America
  Developed interactive strategic sales and marketing plan to help them raise awareness of the organization and generate corporate sponsorships utilizing the website and local branch benefits. Performed website usability research and developed online "rehaul" of site to work better for the consumer as well as members.
• Federated Department Stores (RICHs, Goldsmiths & Lazarus)
  Managed online media planning/buying, email and tool development, online promotion development and execution. Developed strategic marketing plan to breathe life back into the Juniors departments. Naming promotion event with Back Street Boys helped change perception from "That's where my mom shops" to "Gen-Now is cool!" Juniors department profits increased by 150% in six months.
• The Pounds Stop Here
  Researched, wrote and developed marketing plan for a new patented product to help raise investment capital and bring the product to market.

Nonprofit Service

• Reaching for the Stars
  Developed slide show for initial conference. First conference for parents of children with cerebral palsy.

Volunteer accounting services

• MUST Ministries
  Marketing committee member for the first annual "Doorway to Hope" designer home ASK event. Event raised over $50k in one night.
• Center for Battered Women & Abused Children
  Wrote, shot and edited fundraising tape for North Carolina chapter.
• Various PTA's
  Have four children. Have volunteered my time at a half a dozen school systems in a variety of ways to help market fundraising events.