Media Planning and Buying

We love this stuff! Several of our principals have worked in the media: TV, radio, cable, Internet. So we have insider knowledge. If you know how a sales rep is paid, then you understand what your negotiating leverage points are. That's how we negotiate the best deals on behalf of our clients.

We don't just negotiate rates. We negotiate placement. If you're in print, we want you in the first 1/3 of the publication; if you're on TV, we want you in the first position in the break, etc.

And we negotiate freebies: Lots and lots of "added value" from the media companies, like contests, lists, e-newsletter ads, upgrades (free color for your magazine ad) and more. We were in charge of all that stuff when we worked in the media, so we know exactly what to ask for and how to get it.