Positioning, Messaging, Identity, Logos

What is that one simple phrase or statement that sums up who you are? What makes you different? Have you ever asked your customers what they think of your product or services?

If you don't define who you are to your prospects, then your competition will. If we say "Volvo," did you think "safety?" Or Wal-Mart ("always low prices")? These companies have adopted various positioning strategies.

The key is to find out what your customer wants, and what makes you YOU. We work with you to develop short statements that separate you from your competition. We give you an elevator pitch. And we spin key messages to your different audiences. If you're pitching to a CEO, your pitch may sound very different than if you're pitching to an investor.

Once you know who you are, we'll show you how to translate that visually into a clear and powerful brand identity, including logo development.